BOTH / AND
2024
Project Name: BOTH/AND Brand Suite
Client: BOTH/AND
Role: Designer
Designer supporting art director Josh Eberhard, tasked with branding the design agency Both / And, the project involved a deep exploration of paradox as both a concept and a visual symbol. The challenge was to incorporate paradox as an engine—an idea that had to be represented visually through various design elements. This process included numerous phases of conceptualization, where handwritten typography and custom graphics became integral to expressing the agency’s unique identity. I created all of the handwritten type and much of the graphic work, along with creating many of the textures throughout the project. Thus playing a pivotal role in bringing the paradox concept to life within the agency's visual identity.