NIKE SELECTED X CAMPAIGN
2022
Project Name: Selected X
Client: Nike
Role: Photographer
Chosen as a photographer for Nike's Selected X campaign, an initiative showcasing various sports through unique perspectives in different cities, the Salt Lake City installment was centered on pickleball at 11th Avenue Park. Working closely with Nike, models were chosen specifically for this shoot, with each provided custom-sized Nike gear tailored to the campaign's look and feel. Capturing the energy and dynamics of pickleball in Salt Lake City, the next phase involved designing ads featuring the photos, which later appeared on the Nike app as part of the campaign’s visual rollout.