SUMO CITRUS

NYC/NY
2024
Project Name: Sumo Citrus Brand Suite
Client: Sumo Citrus
Role: Designer

Project Summary
Junior designer working for Josh Eberhard, worked alongside to rebrand Sumo Citrus, aiming to create a fresh, vibrant identity. The goal was to update the branding to resonate with modern audiences while maintaining the clean, iconic nature of the original brand. Throughout the process, we focused on creating a more dynamic visual language that captured the essence of Sumo Citrus—highlighting its boldness and quality—while ensuring the design remained approachable and long-lasting. My role mainly involved executing many of Josh’s creative ideas. While also contributing my own ideas to the overall design direction and assisting in the development of key visual elements to bring the rebrand to life.

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